How to market with Snapchat
- Snapchat has 100 million daily users and 7 billion daily page views which means it is one of the top social media channels.
- The question posed is how do you use it to showcase your own product or service?
- Sometimes it’s a lot more fun to watch marketing in action than to read about it
- This list showcases 50 snapchat gurus, their industry and how they market
I followed every guru and watched their snaps. The similar theme amongst all of them is they show personality. The days of perfection are long gone and millennials embrace natural personality and style. They want to see brands with realness.
My last question is how do I get a hold of the new snap glasses to free up my hands and make recording videos more convenient???
Article: Top 50 on Snapchat
How brands make us love them
The courting phase
- With so much digital content at our fingertips, it’s hard to capture AND keep viewer attention.
- VIDEO CONTENT can harness their attention because it connects on all fronts of motion, sound, and sight.
Data is like Dating
- Data gives brands an opportunity to understand our passions, preferred times of the day and learn about the needs of their audience.
- Brands that pay attention to how people use their products allows them to solve consumer problems.
The connection
- The best way to spend more time in the hands of the audience is through mobile devices. Mobile ability keeps people happy.
Keep it interesting
- Every relationship needs to evolve to avoid being stagnant. The same goes for branding. Do you want to marry someone that grows old with you or grows apart from you? Feedback is important to keep each other fulfilled.
Building relationships are the key to successful marketing. How will I continue to build mine?
Article: How brands make us love them
Branding with Virtual Reality
Article: Branding with Virtual Reality